In the world of A/V experiences on-premise, bigger and brighter is always better. By installing Casio LampFree™ Projectors, Buffalo Wild Wings® is able to achieve both—at a cost savings. WILD STUFF.
“We came at it from a technology side, explaining that going LampFree would allow them to run the projector 16 hours a day, all year long, without having to replace a lamp every three months,” says John Tracy, Eastern Zone Manager, Business Products Division, Casio America, Inc. “We were solving a business problem for them, but what impressed me about the organization was they wanted to give their customer the best experience possible.”
Tracy and his team recently began working with Buffalo Wild Wings to install Casio’s LampFree Projectors at the franchise locations in Rockaway and Watchung, New Jersey, as well as Eatontown, New Jersey, at the Monmouth Mall. This fall, a Parsippany branch will be outfitted with the Casio LampFree technology as well. What started out as a cost-savings endeavor, wherein Buffalo Wild Wings would reduce expenditures on lamp replacement and maintenance, eventually became a testament to the overall quality of the Casio LampFree projectors’ image and brightness, especially when double-stacked.
“We had two build-outs done with regular lamp projector technology,” says Robert Corde, Director of Operations at AMPAL Group, which owns and operates the Rockaway, Watchung, and Eatontown Buffalo Wild Wings locations. “We struggled with projectors going down, usually at the wrong time—Saturday nights, Friday nights, or big game nights—when a bulb would blow out or the projector wouldn’t turn on because the temperature was running too hot. And any time we did change a bulb out, we only got 30 quality days out of them. That cost was a massive issue. When you talk about $300 or $400 for new bulbs, it’s expensive. So we decided to look at some other options, and that’s when we came across Casio.”
