To celebrate a legacy of over 200 years of masterful whisky making, Laphroaig today announces the highly anticipated launch of Laphroaig® Lore™, its richest single malt whisky expression ever.
Laphroaig distillery manager, John Campbell, created Lore to honor how Laphroaig has been made for the last two centuries. As the name suggests, Lore is inspired by the knowledge and traditions passed down from generation to generation of Laphroaig distillery managers and custodians.
“Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to our many generations of Laphroaig distillery managers,” said Campbell. “We make the whisky we make because of the knowledge and craft that has been passed down throughout the years. Lore is our story, bottled – the richest of the rich.”
Rich and deep with distinctive smoke, peat and seaside minerality, the expression is unmistakably Laphroaig. The remarkable flavor is the result of liquid being drawn from a selection of casks including double matured first-fill ex-bourbon barrels followed by virgin European oak, first-fill oloroso sherry butts, first-fill and refill quarter casks, and refill ex-Laphroaig stock. This careful process captures the timeless passion and very essence of the Laphroaig distillery.
Laphroaig’s story began in 1815 when brothers Alexander and Duncan Johnston created and crafted a recipe for extraordinarily rich single malt. That recipe was significantly added to in the 1920s by then-distillery manager, Ian Hunter, who was amongst the first to pioneer the use of ex-bourbon casks. Further chapters were added to Laphroaig’s history by the 20th century’s only female Scotch whisky distiller/owner, Bessie Williamson.
At 96 proof, Laphroaig Lore is best enjoyed neat or on the rocks, allowing the rich flavor of the whisky to speak for itself. If desired, water can also be added to open up the liquid. Laphroaig Lore joins the permanent Laphroaig portfolio of Scotch whiskies that includes Laphroaig 10 Year Old, 10 Year Old Cask Strength, Quarter Cask, Triple Wood, and Select, and will be available in select markets beginning May 1, 2016 at a suggested retail price of $124.99 for a 750ml bottle.
For more information, visit www.Laphroaig.com.
