Kahlua Launches Delicioso Brunch Club

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For city dwellers and suburbanites, brunch is a rite of passage—an opportunity to catch up over hearty food, delicious cocktails and meaningful conversation. Kahlua has decided to kick up brunch a notch with the launch of the Delicioso Brunch Club, an online resource designed to inspire connections. Harkening back to the brand’s Mexican heritage, the free-to-use application presents a delightful twist on a beloved culinary tradition.

Featuring décor tips, cocktail suggestions and exciting brunch recipes from Food Network chef and author of the cookbook, Mexican Made Easy, Marcela Valladolid, the Delicioso Brunch Club brings people together over unique brunch experiences, such as at-home tailgating and coffee tastings. Consumers can join the Delicioso Brunch Club at http://www.facebook.com/Kahlua, where they may also enter for a chance to win a trip to Valladolid’s home town of San Diego, California for brunch, followed by four intriguing days of relaxation in Kahlua’s birthplace of Veracruz, Mexico.

“Typically a weekend retreat for the heart, sol and palate, brunch is the perfect way to unwind and reconnect,” said Valladolid. “Some of my favorite memories have been made over a delicious weekend brunch, which is why I’m excited to team up with Kahlua to share some of my culinary secrets and Mexican traditions through the Delicioso Brunch Club.”

The Delicioso Brunch Club application also enables consumers to invite their Facebook friends over for brunch. Users can access a separate tab on the Facebook page to select a unique brunch theme, build a guest list and send out invitations. And for the adventurous host, the guest list feature can select guests randomly from their friend list, helping to create unexpected connections.