Kahlúa, the number one selling coffee liqueur in the world, has announced the addition of Kahlúa Cinnamon Spice to its collection of coffee liqueurs. Available October 2011, Kahlúa Cinnamon Spice will join original Kahlúa, Kahlúa Especial, Kahlúa French Vanilla, Kahlúa Hazelnut and Kahlúa Mocha in retail and on-premise locations throughout the United States in time for the key holiday selling period.
Hailing from Veracruz, Mexico, Kahlúa Cinnamon Spice is a blend of rum, 100% Arabica coffee and traditional Mexican spices. The new flavor has been created in reverence to Café de Olla, the traditional Mexican coffee made with the highest quality roasted coffee, cinnamon and piloncillo (Mexican dark brown sugar). Kahlúa Cinnamon Spice offers drinkers a truly delicious experience that can be enjoyed on its own or in favorite coffee drinks and provides retailers and on-premise accounts the opportunity to boost their cordial category sales.
“Cinnamon coffee is a flavor that is already firmly established in the coffee drinking community and is in high demand right now,” noted Andy Nash, Marketing Director for Kahlúa, Pernod Ricard USA. “The indulgent, exotic spice blend in Kahlúa Cinnamon Spice perfectly complements the smooth, rich coffee taste of Kahlúa, and offers the perfect flavor combination to kick off the Holiday selling season and enhance hot and cold coffee drinks throughout the year.”
During the October to December period, Kahlúa Flavors outperform the competition at +6% growth and outpace the cordial sales at a +1.7% growth. This time period represents 34% of annual cordial sales.
“We are confident we have a unique and delicious new flavor that will add to the momentum that the other Kahlúa flavors have built by stimulating increased interest in the brand at the perfect time of the year.”
Kahlúa will support the launch of Cinnamon Spice with in-store consumer sampling (where legal) and in neighborhood and casual dining establishments with specially designed POS materials. Cinnamon Spice will be available in 50 mL and 750 mL sizes and will retail for a suggested price of $20 for a 750 mL bottle.
