According to PR Newswire, Jose Cuervo has announced the launch of Jose Cuervo Authentic Light Margarita, a ready-to-serve Margarita that packs the same great taste as the original but with fewer than 100 calories per serving. The mix uses Jose Cuervo Especial Gold, Triple Sec, and a twist of lime.
By containing fewer calories per serving than most wines or beers, the newest product from Cuervo offers consumers a delicious, lower calorie beverage to enjoy responsibility, just in time for the summer. Jose Cuervo has also launched a non-alcoholic version, “Zero Calorie” Margarita Mix, allowing consumers to mix their own perfect margaritas.
“The Margarita has long been the most popular drink in America and as the original Tequila creator with more than 250 years of expertise, Jose Cuervo makes the most authentic Margaritas,” said Ami-Lynn Bakshi, VP of Marketing for Jose Cuervo, Diageo. “The new Jose Cuervo Authentic Light Margarita with fewer than 100 calories per serving and Zero Calorie Margarita Mix both provide the same great taste, but without the guilt. We know our consumers will enjoy Cuervo’s newest offerings responsibly.”
Also joining the ready-to-serve portfolio is Jose Cuervo Authentic Watermelon Margarita. This combination of watermelon and lime will be joining the Authentic Margarita collection which includes Jose Cuervo Authentic Classic Lime Margaritas, Jose Cuervo Authentic Mango Margaritas, Jose Cuervo Authentic Strawberry-Lime Margaritas, Jose Cuervo Authentic Pomegranate Margaritas, and Jose Cuervo Golden Margarita.
The launch will be supported by an integrated marketing effort that includes promotions, public relations, merchandising and sampling events, in addition to digital media.
Jose Cuervo Authentic Light Margarita and Jose Cuervo Authentic Watermelon Margarita are both 9.95% alcohol by volume, and the 1.75 L bottle has a suggested retail price of $14.99.
