Jose Cuervo Commemorates Milestone with Limited Edition, Ultra-Premium Extra Añejo Tequila
Jose Cuervo recently celebrated two and a half centuries of family lineage dedicated to making fine tequila with the introduction of Jose Cuervo® 250 Aniversario™. This limited-edition tequila commemorates the historic birth of tequila production and the establishment of 10 generations of Cuervo family tradition: on November 2, 1758 Don Jose Antonio de Cuervo obtained the first plot of land on which to cultivate Agave.
“Jose Cuervo 250 Aniversario celebrates the passion and dedication 10 generations of the Cuervo family have brought to the craft of Tequila-making since the original land grant was given to us in 1758,” said Juan Domingo Beckmann, Executive Director, Casa Cuervo and the 10th generation of Jose Cuervo descendants. “This superior, rare Tequila, which honors the Jose Cuervo family motto of ancestry, prestige and tradition, will be savored by those who purchase or receive one of our individually numbered bottles.”
In anticipation of the 250th anniversary, Jose Cuervo jimadores planted blue agave on the same land obtained in 1758 and used these estate-grown plants exclusively in the production of Jose Cuervo 250 Aniversario. This precision symbolizes a direct link to this historic event and pays tribute to the centuries of labor and family passion. Jose Cuervo 250 Aniversario is a 100% blue agave Extra Añejo tequila blended from the most select tequilas in the family’s reserve and aged in a unique double-cask method.
The best of these Extra Añejos, aged in toasted new American oak barrels for a minimum of three years, are selected by the master distiller and blended together, then finished for 10 months in Sherry casks originating from Spain. This method further symbolizes the historical significance of Jose Cuervo 250 Aniversario – a new world liquid enhanced by the old world’s distillation practices inherited from the Spaniards. This unique double-cask technique imposes a limited product yield, increasing the rarity of the warm, deep, auburn hue liquid.
In a recent taste test conducted by the Academia Mexicana de Catedores de Tequila (Mexican Academy of Tequila Masters), Jose Cuervo 250 Aniversario was deemed one of the best in terms of complex flavor, bold character, full body and rich finish.
Jose Cuervo 250 Aniversario’s initial aromas are peppery with dried fruit overtones. Following aeration, the aroma becomes elegant, dry and earthy with hints of rich butterscotch and vanilla. The first sips continue to reveal the richness and the refined flavors of agave notes, sweet honey, cocoa and dark chocolate.
Enjoying the tequila neatly in a Riedel tasting glass (pictured with bottle) is recommended to fully appreciate the character and full flavor profile. The limited edition Jose Cuervo 250 Aniversario will be available in the U.S. for a suggested retail price $2,250.00 for a 750 ml bottle.
Click here for more information about Jose Cuervo 250 Aniversario Tequila
Contact:
Elizabeth Balduino
Taylor
[email protected]
Greg Leonard
Diageo
[email protected]
