According to PRNewswire, Jack Daniel’s Whiskey and Grammy Award-winning Zac Brown Band have announced their partnership in order to provide a one-of-a-kind experience for fans.
Officially kicking off at Zac Brown Band’s sold-out two-night stand September 5th and 6th at Red Rocks in Morrison, CO., the partnership will include U.S and Canada advertising and promotional activities, a dedicated responsibility campaign, and co-presenting tour support. It is the first major partnership between the famed distillery and a musical artist in more than a decade.
“There is a natural affinity between Jack Daniel’s friends and Zac Brown Band fans,” said Jeff Arnett, Jack Daniel’s Master Distiller. “They are folks who embrace authentic values, love great music and the spirit of friendship. We couldn’t be happier to partner with ZBB.”
Arnett has promised that the partnership will enhance the fan experience at concert’s through the brand’s presence at the famous pre-concert Zac Brown “Eat & Greets,” the Jack Daniel’s Experience—”Lynchburg on Wheels”—appearing at several Zac Brown Band branded food and music festivals, ticket giveaways and other activities. The partnership will also include a commemorative bottle program in support of Camp Southern Ground, Brown’s camp for children with special needs.
“We love what we do and every night when we take the stage, we promise to blow our fans away with an experience unlike any other,” said Zac Brown, front man of Zac Brown Band. “Jack Daniel’s is one of the most iconic American brands and because of their dedication to giving people their very best, they’ve earned some of the most loyal fans in the country. We’re proud to be working with them.”
Along with the tour support and other promotions, Zac Brown Band and Jack Daniel’s have joined forces to encourage responsible drinking.
“Jack Daniel’s and Zac Brown Band both like having fun, and we also share a core belief in responsibility. We are teaming up to deliver a campaign that conveys a meaningful responsibility message to engage customers,” said Arnett.
