Campari unveils calendar featuring “Mythology Mixology” theme.
Campari® is proud to unveil the entire range of imagery for its highly anticipated 2015 Calendar, starring the stunning Eva Green. Entitled “Mythology Mixology,” the 16th edition in the prestigious Calendar collection was shot by renowned photographer Julia Fullerton-Batten, and puts a contemporary twist on Campari’s rich history using Green to embody the stories behind 12 of the brand’s most iconic cocktails.
From the classic Negroni, created by Count Camillo Negroni in 1919, to familiar twists such as the Boulevardier and the Americano, the Calendar celebrates recipes that have withstood the test of time and continue to be adored today.
Green, who most recently starred in this summer’s Hollywood blockbuster Sin City: A Dame to Kill For, personifies the iconic, classic and stylish nature of Campari. She dazzles from one image to the next in a series of spectacular outfits created by leading fashion houses including Vivienne Westwood, Versace, Alaia and Christian Louboutin.
“For me, this project was about telling a series of stories in an imaginative, creative and beautiful way –and that’s exactly what we’ve achieved,” said Ms. Green. “The 2015 Calendar is a real testament to Campari as a brand. Seeing all of the stories together just proves there will always be a firm place for a Campari cocktail in contemporary culture for generations to come.”
“I was delighted to have the opportunity to shoot the 2015 Campari Calendar with Eva Green as the star,” comments Fullerton-Batten. “For me, the Calendar really celebrates the timelessness of Campari as a brand.”
“We have a very personal connection to this year’s Campari Calendar as it is designed to celebrate the brand itself,” noted Bob Kunze-Concewitz, CEO of Gruppo Campari. “The theme, Mixology Mythology, leads Campari fans on an exciting and intriguing journey where we look not only at our history, but also project the brand into the future, and together imagine where our fascinating adventure will lead us next.”
The coveted calendar, of which only 9,999 copies are printed, will not go on sale but will be shared among friends of Campari around the world.
For more information go to www.campari.com, http://www.facebook.com/campari, or www.camparigroup.com.
