This  season, for the adventurous  drinker,  try Santera™ Tequila. With offerings in Blanco, Reposado and Añejo imaginings, Santera invites tequila aficionados to experience an entirely new style of drink. Drink Surreal. Today. Tomorrow. Forever.


Santera Tequila is distilled and bottled in Tequila, Jalisco, the heart of Mexico’s blue agave growing and tequila producing region. The creation of Santera Tequila begins with the perfectly matured blue weber agave. The agave plant rises out of the red volcanic soil of the dormant Volcán de Tequila, in the northern highlands of Jalisco, holy ground to Jalisco’s tequileros. The 10,000-foot volcano last erupted 22,000 years ago,forming the only environment in the world for agave to grow in perfect harmony with the climate and create the lifeblood of Santera Tequila.

Agave piñas (hearts) harvested for Santera are the product of sustainable farming practices resulting in lower yield and higher quality tequila. A slow roasting and extended fermentation  of the piñas help to round out the soft and balanced flavors. After distillation, the tequilas undergo a proprietary filtration process, after which Master Distiller Sebastian Melendrez selects optimal development periods for each interpretation. With meticulous attention, he balances the aromas and taste profile. Blanco is unaged; Reposado is aged up to seven months in American oak barrels to achieve complexity and drinkability; and Añejo is aged up to 16 months, then blended with a touch of extra añejo to create a rich, brooding and complex tequila.

The liquid is then housed in a unique and modern bottle made of white flint glass, emulating classical elements with fashionable style. The bottle is further enhanced with a mystical design integrating the realms  of the earthly and the supernatural.“

Santera celebrates Mexican culture – one that is famous for looking forward. This tequila is for the man or woman who values discovery  and appreciates  tradition, but is not defined by it,” says Joshua Rudy, founder and creator of Santera Tequila. “A Santera drinker must be willing to exit the material and enter the spiritual. He or she must be willing to drink surreal.”


Santera is more than a liquid within a bottle; it is a work  f elemental extremism: fire and water, violence and serenity, abundance and barrenness, light and dark. The world of Santera extends beyond taste to a visible and audible medium. Travel to or @SanteraTequila on Instagram and to further delve the world of drinking surreal.Santera Tequila is bottled at 40% ABV/750ml and is available at fine retailers throughout  New York, with the Blanco at $41.99 MSRP, Reposado at $46.99 MSRP and Añejo at $54.99 MSRP.

Santera™ Tequila is imported by Santera Spirits, LLC and is distilled and bottled in Tequila, Mexico. Santera Tequila is 100% blue agave tequila grown on red volcanic soil of the dormant Volcán de Tequila in the northern highlands of Jalisco, Mexico. Each bottle of Santera Tequila is distilled and matured in American oak barrels for optimal periods. The liquid is housed in a minimalistic bottle, made of white flint glass. The complete Santera Tequila portfolio includes Blanco, Reposado and Añejo. Santera Tequila is available throughout New York at fine retailers, bars and restaurants.