Interactive Social Network Built for Women Who Love Whiskies

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Skyy Spirits, the wholly owned subsidiary of Gruppo Campari, has recognized the trend of women who enjoy whiskey by launching “Skyy Spirits Women & Whiskies,” an interactive community managed for women by women who enjoy this lively spirit.

Women & Whiskies is supported by several of the whiskies within the Skyy Spirits portfolio, including Wild Turkey, American Honey, Irish Mist Liqueur, Russel’s Reserve, and Glen Grant, among others. The program launched this month with a sold-out event in New York’s Chelsea neighborhood. Professional and sophisticated women came together to sample different whiskies from all over the world, to discover the differences among the regions while sipping whiskey cocktails.

“After nearly a decade of attending whiskey events around the country, we began to see more and more women coming to the table asking great questions. As a result, we wanted to create a community of like-minded women and empower them with knowledge to feel confident when ordering or discussing whiskies,” said Ms. Randal Stewart, PR and Events Manger specializing in whiskies.