The Twelve Days of Christmas: Boost Holiday Profits with Vacation Adventures
Want to know how to pack your club and boost your bottom line this holiday season? Just ask Jack. Well really, you’d better ask Johnny Nitro, owner of the popular British-themed pub Union Jack’s, in Arlington, Virginia and Bethesda, Maryland.
With great food, spirits, pool tables, wide screen TV’s and plenty of room at the bar, there’s always a party going on…especially during the holidays. For the last several years, Union Jack’s, in conjunction with Vacation Adventures International, has cooked up an event that has club goers talking well after the holidays are over.
Want a hint? It lasts 12 days, offers 12 fabulous prizes, and pays huge dividends for the upcoming 12 months. You’ve got it: The 12 Days of Christmas.
Starting mid-December and running through New Year’s Eve, Union Jack’s offers one of Vacation Adventure’s luxury incentive vacations through drawings each day for everything from best-dressed couple to best dancers! For a little extra fun, they might even throw in a Naughty Santa contest!
According to Nitro, the payoff is great. “We have couples register for the events so we are able to capture email addresses and contact information. It’s a great way to build a database and increase your social marketing networks. And with the wide range of trips offered through Vacation Adventures, it’s easy to find a vacation that appeals to every crowd! When the weather is cold, a trip to Cancun can be pretty appealing! What we find especially appealing is the price,” continued Nitro.“The trips cost less than $100 each. We have started buying them by the hundreds for a considerable savings. For us, there is no better promotion.” (Pictured above, a holiday crowd at Union Jack’s.)
Vacation Adventures International has helped Union Jack’s and clubs throughout the United States and Canada with turn-key promotions that work!
“From the incentive to the advertising, we can put the program in motion,” said Vacation Adventures’ President, Vito Finizio. “Through social marketing, we have even been able to help some clubs save enough money over traditional advertising to cover the entire cost of the promotion.”
