Hiram Walker has announced the kickoff of the brand’s “The Quest” cocktail competition series. The Quest invites cocktail enthusiasts and at-home entertainers around the country to compete for an Apple iPad by submitting innovative recipes utilizing either one of Hiram Walker’s select fall-flavored liqueurs and schnapps or Kahlua Rum and Coffee Liqueur.
On the first leg of The Quest, “Fall Drinks,” consumers will venture to win the significant prize by creating an autumn-inspired cocktail that features at least one of the following ingredients: Hiram Walker Caramel Apple Liqueur, Hiram Walker Original Cinn Cinnamon Schnapps, Hiram Walker Pumpkin Spice Liqueur, Hiram Walker Butterscotch Schnapps or Kahlua. A panel of judges will narrow down the entrants to a semi-finalist round where participating Hiram Walker Facebook fans will have a say in the winning cocktail recipe.
The Fall Drinks opens to consumers on September 15th, when the newest addition to the Hiram Walker portfolio, Caramel Apple Liqueur, is set to hit retail shelves. Like all 39 Hiram Walker flavors, Caramel Apple Liqueur is made with the natural flavors of sweet caramel and crisp red apple.
“We launched The Quest program to focus on developing new cocktail recipes with Hiram Walker’s core drinks community and stimulate purchase at retail,” says Adam Gold, Associate Brand Manager Hiram Walker, Pernod Ricard USA. “By incentivizing contestants with a great prize like the Apple iPad, consumers will be excited about developing a variety of fall recipes with some of their favorite Hiram Walker flavors and try new drink ideas with the versatile Caramel Apple Liqueur.”
The Quest hopes to connect with consumers in the digital space by awarding innovative cocktailians using Hiram Walker products in their favorite recipes. Over the next 12 months, four imaginative contest themes will be launched on the Hiram Walker website and Facebook Fan Page to inspire creativity among fans.
To enter the contest, visit http://www.HiramWalker.com or www.facebook.com/HiramWalkerUSA and upload a Fall Drinks recipe by October 31, 2011.
