As the summer begins to turn into fall, consumers’ tastes gives way from lighter, more refreshing food and drink to the richer, more robust flavors of the new season. This fall, Hiram Walker, the classic, diverse line of all-natural premium liqueurs, schnapps, brandies, and triple sec, is introducing the newest flavor to the line, a combination of two delicious and indulgent autumn flavors—sweet caramel and crisp red apple. Like all of the great flavors in Hiram Walker’s top-selling family of liqueurs, Hiram Walker Caramel Apple can be mixed with a wide range of spirits and mixers to create decadent yet easy to mix cocktails, perfect for the fall season.
“The growth in popularity of uniquely flavored cocktails, coupled with the addition of Caramel Apple to the family, helps solidify Hiram Walker’s position as a leading player in the dynamic cordials category,” noted Adam Gold, Associate Brand Manager Hiram Walker, Pernod Ricard USA. “An estimated 35% of cordial sales occur in the October through December period. Add to this the growth in popularity of apple flavored and dessert flavored spirits and you have the perfect storm; a timely and great-tasting new liqueur from a trusted brand that marries two of today’s most popular flavor trends. It doesn’t get any better than this.”
The caramel apple is made with all-natural flavors adding a fresh and authentic taste to a wide range of cocktail selections. Gold added, “Hiram Walker Caramel Apple is an ideal partner with Absolut and other premium spirit brands allowing consumers to craft delicious Caramel Apple Martinis, Cosmos, or other indulgent drink experiences.”
The launch of Caramel Apple will be supported with a multi-prong initative that includes trde advertising, blogger outreach, retail sampling (where legal) and custom designed POS materials to generate awareness and encourage trial. Recipe neckers, complete with a range of delicious Caramel Apple cocktail selections, will be pre-applied at the distillery to support the new flavor launch.
“Hiram Walker Caramel Apple appeals primarily to women LDA+ who like to treat themselves and their friends to sweet indulgences and who represent more than 70% of the nation’s purchasing power. Hiram Walker Caramel Apple combines two indulgent flavors and offers consumers a simple solution for making great tasting cocktails,” said Gold.
Hiram Walker Caramel Apple will be available in 750 mL and 50 mL sizes. The suggested retail price for a 750 mL is $9.99.
