The verdict is in, well 46 are in, from a record setting 46 countries in support of The 2016 PETER F. HEERING® CLASSIC CHALLENGE. CHERRY HEERING®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and has been produced since 1818. Recently inspired bartenders across the globe in celebration of the 100th Anniversary of the Singapore Sling, participated in the The 2016 PETER F. HEERING® CLASSIC CHALLENGE competition, the annual global bartender competition that recognizes the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur.
An international expert jury selected one winner from each of the participating 46 countries. Out of the national winners, ten will be selected and announced August 15 for the global semi-final’s held in London during the 2016 London Cocktail Week.
The jury was made up of a collection of renowned global bar experts including:
2016 Global Jury | The 2016 PETER F. HEERING® CLASSIC CHALLENGE: Simon Difford, UK, Diffords Guide, Hayden Wood, Australia, Drinks Network, Din Hassan, Singapore, Bitter Sweet Bar Consultancy, Richard Broni, Sweden, Drink Consultant Riober Production, Lauren Mote, Canada, Co-Proprietor, Bittered Sling Bitters, Andy Seymour, US, Liquid Productions, Julie Reiner, US, Owner, Clover Club, Jackson Cannon, US, Bar Expert, The Hawthorne, Derek Brown, US, Drinkcompany.
“The inspiration of putting a twist on a modern classic cocktail using Cherry Heering was the goal, and what came from every cocktail recipe entry from around the world was not just inspiring but awe inspiring and revoluntionary for the Heering brand”, said Adéle Robberstad, CEO Peter F. Heering.
The 2016 PETER F. HEERING® CLASSIC CHALLENGE tapped the best bar talent in the world to re- write cocktail history by creating their version of the Sling, an all-time bartender favorite, using CHERRY HEERING® liqueur. The Sling is one of the oldest cocktails in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.
The 2016 PETER F. HEERING® CLASSIC CHALLENGE asked bartenders from around the globe to pick a modern classic cocktail and modernize it with a twist and shake that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail revision. This annual CHERRY HEERING® competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired CHERRY HEERING® cocktail during the spectacular London Cocktail Week.
WHAT’S NEXT? | The 2016 PETER F. HEERING® CLASSIC CHALLENGE
Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honor and media attention, all ten semi-finalists get airfare and hotel stay in vibrant London.
Finale – October 2016 The five finalists will personally present their cocktails and philosophy behind at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global media exposure.
CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.
The Heering Legends was recently on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore. The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING.
http://www.diffordsguide.com/producers/195/peter-f-heering-as/hall-of-fame
HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.
COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.HEERING liqueur is sold in more than 100 countries all over the world.
For more information about Peter F. Heering, visit http://www.heering.com and www.facebook.com/heeringliqueur
