Kahlua, in partnership with Celebrity Chef and TV Personality Aaron Sanchez is launching their latest initiative to get consumers to re-connect with family and friends with “Delicioso Night In.” This entertaining tradition brought over from Veracruz, Mexico invites their consumers to spend one night a month at home with friends and loved ones and engage in intimate conversation.
According to Kahlua’s Delicioso Conversation Survey, 76% of Americans say that a home is a better place for great conversation than other establishments, such as a lounge or office. 68% of those surveyed would prefer a night at home with friends, family or significant others than one at a restaurant. Throughout 2011, Kahlua will help inspire these connections with “Delicioso Night In.”
From December 27, 2010 through March 27, 2011, consumers can log on to www.kahlua.com/DeliciosoNightIn or www.facebook.com/kahlua to commit one night per month in 2011 for a “Delicioso Night In.” those who join are automatically entered into a sweepstakes for a chance to win the ultimate “Delicioso Night In,” a one-night stay in a luxury hotel in New York City, a personalized “Delicioso Night In” dining experience hosted by Sanchez, and a four day trip to Veracruz, Mexico for the winner and three of their favorite people.
“There are so many ways to enjoy a ‘Delicioso Night In,’” said Sanchez. Sweeten the evening by simply inviting your guests into the kitchen for some creative collaboration to help bring the menu to life. This will allow for plenty of conversation starters while cooking and dining on your culinary creations.”
