EWG Spirits & Wine, parent company of the unique G’Vine Gin, is proud to announce the official launch of the G’Vine Gin Connoisseur 2012—the global quest for the world’s best gin bartender. This year, the theme will hark back to a golden era of cocktail making: French Classics.
Any bartender, anywhere can enter. It doesn’t matter which gin their bar pours or even if G’Vine Gin isn’t available in their country—every gin-loving bartender who is prepared to do the work ahs an equal chance of making it to the World Finals in Cognac, France in June 2012. All entrants will complete online exams on http://www.legcp.fr.
Bartenders who can attend a Preliminary contest hosted in the UK, Scotland, France, Spain, Canad and the United States throughout spring can qualify for the World Finals in Cognac. The preliminaries will begin with a seminar exploring an avenue normally closed to bar staff: How the Gin Business Works. The Challenges include creative Mixology and the renowned Blind Gin Nosing & Tasting.
Bartenders who can’t attend a Preliminary can enter as Wild Cards, completing the same online exams but making an Xtranormal cartoon video on http://www.xtranormal.com using the theme ‘French Classics.’
The 15 world finalists will be announced in May and will be flown to Cognac for a week of extraordinary challenges under the watchful eyes of Jean Sebastien Robicquet, president of EWG and creator and master distiller of G’Vine, master mixologists Philip Duff, Gary Regan, and marketing & business development director of EWG, Audrey Fort. As well a guest seminars, speed & accuracy, Distill Your Own Gin and the Gin Written Test challenges, Finals Week concludes with one last Challenge: running your own one-person bar at the G’Vine Summer Ball in Cognac, using your charm, Mixology knowledge and bar décor skills to attract as many of the great & good of the Cognac drinks industry to try your cocktail.
