Grey Goose Vodka has introduced “Summer Connections,” a new application for Facebook that encourages Grey Goose fans to reconnect with friends. This initiative is part of the brand’s summer engagement campaign focused on the importance of reconnecting with friends and celebrating with loved ones. The application is featured on the brand’s Facebook page throughout the summer. (http://www.facebook.com/GREYGOOSE).
Grey Goose has always been synonymous with celebration and enjoying life, whether it’s for a night out or entertaining at home, and “Summer Connections” strives to follow in this tradition by presenting new and engaging experiences among friends. Through scanning recent Facebook activity, Summer Connections identifies friends 21 and over with whom users have lost touch, presents photos of these friends and ways of getting back in touch. After selecting a friend to reconnect with, the application guides users to post an invitation on their friends’ walls to reconnect over Grey Goose summer cocktails.
“Our consumers are well connected both socially and online and because they expect the best from Grey Goose, we created this application to help our consumers have their best summer yet,” said Shane M. Graber, vice president and managing director, Grey Goose Vodka. “Grey Goose revolutionized the vodka category and we are proud to continue this innovative spirit through this pioneering application.”
Summer Connections is the latest development in the brand’s comprehensive multimedia campaign, which also includes the launch of the 30-second “Reunion” TV spot and a series of “Blue Door” events soon to pop-up across the nation.
