Give the Gift of Good Booze!



Pernod Ricard USA, a leading producer of premium spirits and wines, is unveiling its value added pack line up for the 2010 holiday season. This year’s holiday packaging has been designed to provide retailers with distinctive, premium and convenient gift giving options to offer your staff, distributors, delivery guys, and all the other people that make your bar successful through the year. 

Following are the 2010 retail holiday value-added packs for Pernod Ricard’s core spirits and wine trademarks:

ABSOLUT® VODKA, the world’s most iconic vodka, is setting a new standard for exceptional gift-giving this season with the latest artistic gem from the brand that has brought creativity to life for more than 30 years. The ABSOLUT VODKA limited-edition Glimmer Bottle is an elegant, faceted adaptation of the iconic ABSOLUT bottle, created to beautifully reflect and cast off light from every angle.

Jameson® Irish Whiskey is offering two special VAPs this season: the popular 750ml of Jameson packaged with two branded rocks glasses; and, new this year, a handsome Jameson gift tin with a 750ml of Jameson Irish Whiskey. These special gift packs offer the perfect way for holiday shoppers to present the world’s top selling Irish whiskey to friends and family.

The Glenlivet®, the single malt that started it all, understands the importance of the holiday gift-giving season and is offering the best-selling malt in two special pack options this year. In addition to the perennial favorite, The Glenlivet 12 Year Old with two rocks glasses gift pack, the brand is offering The Glenlivet 12 Year Old combined with two 50mls and two tasting glasses.  This combo pack will introduce customers and their friends to two of the other superior single malt whiskies in The Glenlivet range.

Chivas Regal® is offering four handsome value-added packages that will make it easy for consumers to share the smooth taste of Chivas 12 Year Old and Chivas 18 Year Old with friends and family. Chivas gift packs include: a Chivas 12 Year Old 750ml Gift Tin and 750ml packaged with two branded rocks glasses; Chivas 12 Year Old 1.75L packaged with a cradle for easier pouring and elegant display; and Chivas 18 Year Old 750 in a rich Chivas Leatherette Canister.

Kahlúa®, the world’s best selling coffee liqueur, is offering two gift-giving packs perfect for any gifting occasion. This year, Kahlúa Coffee Liqueur is offering a 750ml of Kahlúa with two branded glass coffee mugs or a 750ml of Kahlúa with one mug and three 50ml bottles of the brand’s popular French Vanilla, Hazelnut and Mocha flavors.

Beefeater® is celebrating the holidays London style with a special gift offering of a 1.75L of Beefeater packaged with a festive red and silver branded cocktail shaker.

Martell™ Cognac is offering a Martell VSOP gift pack complete with two branded Martell Cognac snifters. Super-premium Martell XO will be available packed with four handsome leather coasters, and Martell Cordon Bleu will be available packed with four Cognac glasses to allow consumers to make the ultimate statement with their gift-giving selections. 

Pernod Ricard’s premium Presidente® Brandy will be available this holiday packed with a handsome soccer T-shirt.

Pernod Ricard Champagnes are making a strong statement as well this holiday season with several value-added gift items that offer the perfect gift options for any occasion. Champagne Perrier-Jouët® is once again offering its historic luxury coffret, which includes a 750ml of Perrier Jouët Fleur and two elegant hand-painted champagne flutes along with a Perrier Jouët Grand Brut and two champagne flute gift set. G.H. Mumm™ also makes a statement with its elegant Cordon Rouge® champagne flute gift pack.

Finally, Sandeman® Port, the category leader in the U.S., is offering port aficionados and newcomers alike a handsome gift pack that includes a 750ml of Sandeman 10 Year Old Tawny Port and two port glasses.