Gila Brew Co., LLC, a premium beverage supplier in the U.S., announced the re-launch of CJ Crunk Juce, Premium Malt Beverage. Crunk Juce has a superior, distinctly engaging tatse and is currently available in several states with a rapidly expanding distribution.
Crunk Juce is also known as “CJ” and was launched in 2010 by Gila Brew Co., LLC. It is made by 7th Street Brewing and being re-launched with a new packaging design and fresh flavors. That’s to its radical new packaging design that targets CJ’s adult audience, CJ is a stand-out brand from other premium malt beverages. CJ targets an audience of 21 to 29 year old males and females interested in a great tasting malt beverage, and having a good time.
“Crunk Juce is about connecting the brand to consumer lifestyles,” said Tom Mahlke, President and CEO of the Roswell, GA-based company. “Whether pre-gaming for a concert, tailgating for a football game, or enjoying on ice at a girls night out, CJ brings the party to life.”
CJ’s new slogan is “TASTE, Come and Get Some,” which serves as a direct message that the product has superior taste to its competitors. CJ is available in three flavors: watermelon, grape, and fruit punch. It is produced in 24 oz. aluminum cans, and available in both 6% and 12% alcohol by volume to meet local state requirements.
The launch of CJ will be supported with custom-designed POS materials for use by retailers such as cooler decals, posters, banners, and various display materials. It will also feature local sampling and promotional events, along with a large social media campaign that will entice thirsty followers through interactive, web-based advertisements, contests, and events.
“Crunk Juce offers a balance of taste and alcohol content for buyers with the appropriate lifestyle,” Mahlke said. “It is the ultimate selection for those who seek spirited drinking experiences and is an electrifying addition to retail shelves.”
