According to PRNewswire, The National Football League’s kickoff weekend kicks off a three-year marketing sponsorship deal with Familia Camarena Tequila and the Minnesota Vikings. Terms of the marketing partnership include rights to the Minnesota Vikings logos, as well as in-stadium brand exposure during all Vikings regular season home games.
“The Minnesota Vikings welcome Familia Camarena Tequila to our valued roster of corporate partners,” said Steve LaCroix, Vikings Vice President of Sales and Marketing. “As with all of our partners, our commitment is to develop a marketing program that optimizes their brand exposure at Mall of America Field.”
“Camarena Tequila’s partnership with the Vikings is an integral part of our marketing strategy focused on continued consumer trial and awareness of Camarena Tequila,” said Gerard Thoukis, Director of Marketing for Camarena. “We look forward to a great inaugural season with this well-respected organization.”
Familia Camarena Tequila’s professional sports marketing strategy has followed suit with the brand’s more than double-digit growth since its inception in 2010. The partnership with the Vikings coincides with sponsorship agreements with six Major League Baseball clubs, two National Basketball Association teams and the three additional National Football League teams this year.
