SMIRNOFF Vodka’s new global marketing campaign, “Exclusively For Everybody” works because exclusivity is out, and it’s time to let everyone in for honest, good times.
SMIRNOFF brings its new ad campaign to life with its new TV Spot, “The Party,” featuring Alison Brie of NBC’s Community and Adam Scott of NBC’s Parks and Recreation. The video tells the story of two friends planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times. Watch it here: www.Youtube.com/SmirnoffUS
In addition to the long-form digital film, SMIRNOFF is releasing six 30-second spots for “The Party” which illustrates the brand’s belief that exclusivity for few is less fun than good times. Highlighting social responsibility, one 30-second spot titled: Ride Home (linked below) is dedicated to responsible drinking.
Experience “The Party” and watch all six 30 second TV Spots below:
· The Store: https://www.youtube.com/watch?v=Lsb3bfzeejA
· The Bouncer: https://www.youtube.com/watch?v=08z5h2m_yOc
· The VIP: https://www.youtube.com/watch?v=dwHPo9yyXlE
· The Mixologist: https://www.youtube.com/watch?v=9B3Dwmxo4OM
· The Ride Home: https://www.youtube.com/watch?v=V2ca__LjHbI
· The Day After: https://www.youtube.com/watch?v=AqwEp2HgoJc
Created by 72andSunny’s Amsterdam and New York offices, the creative is being introduced with a fully integrated campaign across all media including: broadcast, out of home, digital and a national partnership with Spotify – bringing to inclusive spirit to the people through the “Ultimate House Party” sweepstakes. Consumers of legal drinking age can submit their must-have house party track into the sweepstakes by visiting www.spotify.com/smirnoff for the chance to win one of four epic house parties thrown in their hometown with all the best Smirnoff drinks, all their friends and music by SMIRNOFF’s official DJ Jayceeoh.
