Oxford Expositions, a respected leader in the development and management of hospitality industry, and Effort Group, a rising star in the creation of new B2B event formats, are redefining hospitality industry events with the creation of Hospitality Business Exchange-Food and Beverage.
This venture combines Oxford Expositions’ 25 years of world-class Food and Beverage event experience with the Effort Group’s approach to designing and promoting Hosted Buyer Events and is backed by three highly respected industry publications: In the Mix, Bar Business, and the newest addition, The Tasting Panel.
“The backing of our three highly respected Media Partners is incredibly important to us,” said Jen Robinson, CEO of Oxford Expositions. “Our goal for Hospitality Business Exchange is to provide the market a dynamic new event using a fresh and innovative approach and each of our media partners has a proven track record of bringing innovation to the industry.”
Hosted Buyer Events such as the Hospitality Business Exchange are both more focused and more personal than traditional trade shows, and the event’s media partners see this as an extension of their traditional roles. “The Tasting Panel Magazine has an on-going mission to be interactive with brands and beverage buyers. This forum lends us the opportunity to stretch outside our pages an accomplish that goal,” said Meredith May, Publisher/Editor of the magazine.
Publisher of In the Mix Magazine stated “In the Mix media’s subtheme Innovate, Indulge and Explore within the hospitality industry. This exchange allows our subscribers the opportunity to connect and explore all the possibilities.”
This event’s media partners represent the vanguard of new beverage information and the Hospitality Business Exchange is at the forefront of new business development within the industry. Art Sutley, Associate Publisher of Bar Business Magazine, said, “The Hospitality Business Exchange is the best way for on-premise nightlife professionals to efficiently and effectively engage one-on-one with suppliers of products and goods that will directly benefit their business. No jockeying for time in tradeshow booths, no incoherent conference calls—just focused discussion about the important points each side wants to convey. This is how to do business today.”
The event will take place in Miami at the luxurious Fairmont Turnberry Isle resort on November 6-9, 2011. For more information visit www.HospitalityBusinessExchange.com.
