According to Drink Business Review, Encore Brands has started sales and shipping of Ecstasy Liqueur, a premium spirit, in California after the company has added an outside sales team in the state. Ecstasy is a 70 proof premium spirit with a pomegranate flavor, and can be mixed or consumed straight up over the rocks.
Encore, in coordination with its partners, will begin to build the brand in northern and southern California before moving East across the country. They will be adding additional key states in the West including Arizona, New Mexico, and Nevada shortly.
The company is planning to begin initial marketing and PR efforts for Ecstasy to help build brand awareness and trial at retail locations throughout the state.
