Double Cross Vodka Now Available in Massachusetts

Double Cross Vodka Now Available in Top Restaurants, Bars, Lounges and Liquor Stores in Massachusetts

Old Nassau Imports, a spirits company based in Princeton, NJ, announces the launch of its luxury flagship spirit brand, Double Cross Vodka, in on and off premise accounts throughout Massachusetts. The brand was successfully launched in New Jersey and metro New York last year, and the company is partnering with Horizon Beverage Company, the largest beverage alcohol distributor in New England, to introduce this award-winning vodka to consumers across the Bay state.

Consumers can already find Double Cross Vodka at some of the top on and off premise accounts in Massachusetts including Sonsie, Alibi, Bond, Saint, Minibar, Via Matta, Radius, Alta Strada, The Colonnade, Market, Cafeteria, Sage, Rocca, Omni Parker House, Bina Osteria, Ivy, Wine Cellars of Danvers and Stoneham, Liquor World in Cambridge, and Liquor Land in Boston, among other establishments.

doublecrossvodka.jpg“Given the tremendous success we’ve had over the past year with Double Cross in metro New York and New Jersey, along with the accolades we have received from industry experts, we are excited about expanding our distribution into another top market,” states Double Cross CEO Malcolm M. Lloyd, M.D. “Massachusetts is among the top 10 vodka markets in the country and vodka consumption continues to increase despite the current economic climate. We are confident that our partnership with Horizon Beverage Company will enable us to provide consumers throughout the state with a new and innovative product to add to their high-end spirits repertoire.”

According to Doug Epstein, President & CEO, Horizon Beverage Company, “We are extremely impressed with the success that Double Cross has achieved in its initial roll-out markets. As a family owned and operated company with 75 years of experience successfully distributing and building spirit brands in New England, we are confident that consumers in Massachusetts will appreciate the unparalleled taste and pure drinking experience that Double Cross offers.”

Double Cross Vodka is also partnering with Altus Marketing & Management in Boston to develop and implement a variety of marketing initiatives including events, promotions and public relations. According to Aaron Sells, partner of Altus, “We are thrilled to be working with Double Cross to introduce the brand to consumers throughout Massachusetts. As an early investor in Double Cross, I have always believed that this is a unique and incredible brand with the potential to excel beyond other luxury vodkas. The taste is far superior to other high-end vodkas and the packaging is a clear stand out in the spirits industry.”

Double Cross is the only Slovakian vodka to be released in the United States, and is produced in a 13th century Slovakian village located in the heart of Eastern Europe. Expertly crafted by master distiller Dr. Jan Krak, Double Cross uses locally-grown winter wheat and mountain spring water drawn from aquifers located 200-feet below ground level. Seven-times-distilled and seven-times filtered, the result is an exceptionally pure spirit, with hints of white pepper and lemon zest that has already received industry accolades. These include a 95 point “Superb/Highly Recommended” rating in the July 2009 issue of Wine Enthusiast magazine; a Gold Medal for taste at the 2008 San Francisco World Spirits Competition; and a four-star rating in F. Paul Pacult’s Spirits Journal (June 2008).

In addition to receiving acclaim for its outstanding taste, Double Cross has also been recognized for its bottle design, which was purposefully engineered to reflect the elegance of its contents and the nobility of its Slovakian heritage. The unique rectangular packaging features a number of artistic elements including verses of old-world Slovakian poetry silk screened on the back, a metal closure and an individually-numbered tamper seal. The brand’s striking Double Cross logo, derived from the Slovakian flag and coat of arms, serves as the bottle’s design centerpiece. Awarded the “Gold Medal” for packaging design at the 2008 San Francisco World Spirits Competition, Double Cross is the only vodka to ever win the “Gold Medal” for both taste and design.

The spirit is best enjoyed neat in a snifter or in a classic martini, allowing the aroma of white pepper and lemon zest to reveal itself fully. Double Cross can also be enjoyed in an array of exciting and flavorful seasonal cocktails.

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