In an effort to inspire summer celebrations and in-bar originality this summer, Dos Equis is unveiling the details of its Signature Cocktail Series on-premise program that features three delicious Dos Equis cocktails; the Dos-Arita™, Michelada and Dos Sidra. With creativity in mind, Dos Equis is also encouraging adult consumers, 21 and older, to create and submit their own unique Dos Equis cocktail in the Dos Equis Cocktail Competition, for the chance to win the ultimate prize – a trip to Mexico!
“An increasing number of bars are utilizing beer as an ingredient in creative mixology rather than just serving it from a bottle or tap,” said Kirsten Walpert, Dos Equis Brand Manager, HEINEKEN USA. “This burgeoning trend combined with the fact that 36% of Dos Equis consumers also enjoy margaritas[1], led us to develop our signature Dos-Arita, Dos Equis based margarita, and other delicious cocktails that combine Dos Equis Lager or Dos Equis Ambar with popular summertime mixers and ingredients. We are now sharing these cocktails with on-premise patrons across the country and inviting them to submit their own Dos Equis creations which will inspire a collection of new Dos Equis beer cocktails that can be enjoyed at their favorite local haunt or mixed up at home to share with friends.”
On-premise, Dos Equis Signature Cocktail Series POS materials including table tents, coasters, streamers and a signature Beer Cocktails tasting mat, will educate consumers on the liquid attributes of Dos Equis Lager and Ambar and introduce them to new ways to consume their favorite Mexican import beer brand. In select accounts, Dos Equis Ambassadors will be on hand to facilitate Dos Equis cocktail sampling (where legal) with the help of the custom designed Dos Equis iPad App. A writable cocktail tear pad will also be available for customers to create their own unique Dos Equis Beer Cocktail by simply listing their favorite ingredients and handing it to the bartender. These customers will be encouraged to enter the official Dos Equis Cocktail Competition at dosequis.com/rewards for the chance to win a trip to Mexico.
Walpert concluded, “Dos Equis experienced double-digit growth in sales last summer¹. Engaging on-trend programs such as the Dos Equis Signature Cocktail series are sure to continue that momentum through the summer of 2013 by driving trial and repeat purchase of Dos Equis while generating higher profits for participating on-premise accounts.”
