Dos Equis, the fastest growing premium Mexican beer in the United States, and perennial favorite of the Most Interesting Man in the World, is celebrating a large achievement-they are the first beer brand globally to reach the coveted milestone of one million ‘Likes’ on Facebook.
“We are absolutely thrilled and honored” said Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “Consumers continue to show their enthusiasm and passion for the brand unlike anything we could have imagined.”
Over the past 16 months, the brand has experienced incredible growth in social media, particularly on Facebook, where Dos Equis added over 800,000 fans in 2010 alone. Although Dos Equis is sold in several other countries including Mexico, Australia, and Canada, 95 percent of their Facebook fans are U.S. residents.
A critical component of their success has been the Most Interesting Man in the World campaign. “Our goal was to provide an interactive environment for the brand to engage with our loyal enthusiasts, and provide them an opportunity to share their own passion for the brand with others,” said Smailes.
The Dos Equis Facebook fans generate between 100 and 1000 wall posts per day, most of which are linked directly to the Most Interesting Man in the World campaign.
“We are very thankful for the response from our loyal fans, and very impressed with their creativity, and their unified approach of self-policing and discouraging off-topic messaging. They have been great brand guardians and we hope to continue rewarding them with rich and interesting content in the future.”
