Don Julio Adds New Anejo To Portfolio


According to PRNewswire, Tequila Don Julio is celebrating Mexican Independence Day by introducing a new addition to its portfolio—the world’s first Anejo Claro, Tequila Don Julio 70. Created in celebration of the 70th anniversary of the year Don Julio Gonzalez began perfecting the art of tequila making, the innovative new Anejo Claro tequila combines traditional Anejo flavors that result from 18 months of barrel aging with the fresh agave flavor and silver color expected from an un-aged Blanco tequila.

Tequila Don Julio 70 contains the smooth and complex flavor of an Anejo but is specially filtered to bring back the crisp agave flavor typically found in a Blanco. It is the first of its kind and a true representation of the evolution of Anejo tequila. It is produced using a process designed by Master Distiller Enrique de Colsa. The finest blue agave plants are first hand selected by La Primavera’s jimadors to ensure quality standards that stem from the source. The blue agave is then distilled and aged for 18 months in reclaimed American White Oak barrels, and once the tequila has reached maturity, it is carefully filtered through a custom process that restores the citrus and fruity agave flavor notes that are muted during the aging process to a more concentrated strength, resulting in a stronger flavor of the tequila’s raw materials.

“With a smooth and light character, opening with citrus notes similar to that of a Blanco tequila, yet exhibiting the notes of vanilla, wild honey and sweet toasted oak found in a quality Anejo, Tequila Don Julio 70 combines my favorite characteristics from both tequila varieties,” said de Colsa.

“Tequila Don Julio has always been a brand that has set the standard for the tequila category and is once again challenging conventions by introducing the world’s first Anejo Claro, Tequila Don Julio 70. Created by our esteemed Master Distiller Enrique de Colsa, this new variant celebrates a momentous anniversary for the creator of Tequila Don Julio,” said David Barnett, Vice President of Tequila Don Julio. “This one-of-a-kind bottling is the ideal spirit to savor when toasting life’s celebratory moments. We hope that both aficionados and those new to tequila enjoy Tequila Don Julio 70 responsibly.”

Tequila Don Julio 70 will be available beginning Fall 2011 with a suggested retail price of $70.