According to PRNewswire, Dewar’s Scotch Whisky has announced a partnership with TED, the non-profit dedicated to Ideas Worth Spreading, at their 2012 conference in Long Beach, California.
The conference from February 27th-March 2nd will bring together a diverse group of speakers from the fields of technology, entertainment and design to deliver exciting multisensory talks in less than 18 minutes.
Dewar’s will capture the buzz around the talks through the “Dewar’s Hub,” an interactive experience that distills and visualizes real time conversations from Twitter. Attendees will be able to explore different themes and conversations by tweeting to handle @dewarshub or, alternatively, navigate, filter and influence the visualization using motion detection. People around the world can also tweet requests to @dewarshub to receive automated Twitpics displaying the discussions generated around their chosen topic.
Dewar’s will be served during the week at hosted events including the TED Fellows Reception and a whisky Masterclass with Dewar’s Senior Global Brand Ambassador, Stephen Marshall.
“TED has had the pleasure of collaborating with many of the world’s most groundbreaking brands. Our partnerships allow us to encourage and expand the dialogue of innovation,” said Ronda Carnegie, Head of Global Partnerships at TED. “The Dewar’s Hub is an exciting addition to TED2012, bringing together all of the ideas generated from the TEDTalks as they happen.”
Tom Swift, Global Marketing Manager for Dewar’s, said, “We are very proud to have formed this partnership. Dewar’s shares TED’s commitment to the spread of great ideas and their positive outcome. It fits perfectly with Dewar’s own view of life that some things just aren’t worth doing.”
