Debut of Wild Cherry and Coconut Flavors Complement Blood Orange, Black and Blue and “The Perfect Cosmo,” Establishing Exotic Flavor Line-Up for the Vodka Drinker’s Palate; 100% Made in the USA, Devotion Vodka is at the Forefront of Sugar-Free, Gluten-Free Spirits Category Growth
Devotion Vodka, a company at the forefront of the surge in sugar-free & gluten-free spirits, today became the first brand to introduce a full-line of 100% Made in America sugar-free and gluten-free flavored vodkas. With the debut of Wild Cherry and Coconut, combined with its already popular Blood Orange, Black and Blue and “The Perfect Cosmo” flavors, Devotion has now established a first-of-its-kind line-up of exotic blends to please every vodka drinker’s palate.
Geared toward image-conscious men and women who live active lifestyles, Devotion’s full-line selection of flavored vodkas enables adults to become their own mixologists and create “smart” sugar-free and gluten-free martinis and cocktails at home. Since its inception in 2009, the Devotion craze has stretched from coast-to-coast with bars, nightclubs, restaurant chains (Houlihan’s, Applebee’s, Red Robin, etc.) and grocery/retail stores (Publix, Albertsons, Whole Foods-west coast, Bottle King, Total Wine & More, etc.) in 24 states now carrying the popular vodka brand. Moreover, specialty cocktails featuring Devotion Vodka flavors are also on menus at many established restaurants.
The debut of the new flavors and the creation of a full-line of sugar-free and gluten-free flavored vodkas is a major breakthrough for a small company like Devotion, which is battling the marketing muscle of the global brands for shelf space. The new Devotion line also represents a major milestone for the company’s growth strategy, as distribution continues to expand on a National level for a company that is bucking the industry standard of sugar-packed flavored vodkas. Today, as adult consumers continue to be more conscious about ingredients and dietary restrictions, Devotion is the alternative solution they have long demanded.
“There continues to be a shift in consumer priorities, and products that maintain gluten-free and sugar-free attributes have become very popular across many categories,” said Drew Adelman, CEO, Devotion Spirits, Inc. “Other flavored vodkas are packed with sugars, while our innovative flavoring process was developed with the image-conscious adult in mind.”
The new Wild Cherry and Coconut flavors complement Devotion’s current line-up of refreshing fruit flavors (Blood Orange, Black and Blue and “The Perfect Cosmo”), while maintaining the gluten-free and sugar-free attributes. Incorporating dark wild cherries for its full bodied taste, Devotion’s Wild Cherry vodka boasts a unique flavor profile for any discerning palate, offering a consistently smooth texture with the subtle balance of ripe cherries that is versatile for an assortment of cocktails. An immediate favorite cocktail is the Cherry Pop, which includes 2 oz. of Devotion Wild Cherry, sugar-free cranberry juice, a squeeze of an orange wedge and two cherries in a highball glass. Featuring robust tropical flavors, Devotion’s Coconut vodka combines natural coconut and other fruit flavors for a smooth, well-balanced taste and a unique profile that is extremely versatile, pairing well with a wide selection of cocktails.
Devotion Vodka, which is 100% corn based, teamed up with Allen Flavors, maker of Arizona Iced Tea, the #1 Privately Owned Flavor Company, to develop a process of eliminating sugars as a flavoring agent in vodka. Many mass produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents. In lieu of sugar, Devotion uses an essence process along with natural flavor compounds to ensure its flavored vodkas maintain sugar-free attributes. Devotion Vodka’s Wild Cherry and Coconut flavors (SRP of $19.99), as well as all flavors in the line, are available for purchase at retail stores, restaurants and bars in 24 states, with distribution expanding throughout the U.S. For more information and delicious drink recipes, visit www.devotionvodka.com.
Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand – Devotion Vodka, World’s First Sugar-Free, Gluten-Free American Made Vodka Family. The Company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness advocate, searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, four-column distilled vodka (made from the finest American Corn), and is the only flavored vodka brand made exclusively in the USA. Visit www.devotionvodka.com for more information.
