Water For People and Demetrio Tequila are excited to announce a strategic partnership in which proceeds from each purchase of Demetrio will go toward Water For People’s efforts to bring safe drinking water to communities across the globe.
Water For People brings together local entrepreneurs, civilians, governments, and communities to establish innovative, collaborative solutions that allow people to build and maintain their own reliable safe water systems.
Significant amounts of water are used throughout the process of making tequila. From the cleaning of the agave, to the steam that hydrolyzes it, and all the way to the distillation – water is a vital part of the tequila-making process. Each 750ML bottle of Demetrio contains 27% water.
“Water is essential to tequila, and it’s essential to life. We wanted to make a real impact on the lives of people around the world, so we chose to partner with an outstanding non-profit that does just that,” said Demetrio Managing Partner Marion Mariathasan. “This is our first exclusive giving partnership and we’re so excited to be working with Water For People.”
The Water For People team is equally excited about the partnership.
“Water For People is proud to partner with Demetrio to help bring safe drinking water to people in developing countries,” said Water For People CEO Ned Breslin. “The road to permanent water coverage is challenging, but the outcomes are easy to root for—more children are in school, more individuals are employed, and more families are healthy and thriving. We’re glad to see companies like Demetrio participate in our efforts.”
Water For People is an international development organization dedicated to providing access to improved water and sanitation systems and services in developing countries. By working with local governments, the private sector, and local non-profit partners, Water For People ensures that everyone in a specific region has these basic needs met forever. This innovative approach reaches every family, every school, and every clinic, catalyzing transformative change for better health and economic development. Learn more at http://www.waterforpeople.org, at Facebook (facebook.com/waterforpeople) and on Twitter (twitter.com/waterforpeople).
Demetrio Tequila is a three-time award-winning single-estate tequila made in Jalisco, Mexico. With a history of over 6o years, Demetrio is a premium quality, competitively priced tequila created to capture the taste buds of the most sophisticated tequila aficionado as well as the casual consumer. Demetrio Tequila is committed to social responsibility efforts and making a positive impact on the world. Learn more at www.DemetrioTequila.com, at Facebook (facebook.com/DemetrioTequila) and on Twitter (twitter.com/DemetrioTequila).
