DeKuyper Adds O3 Orange Liqueur to Portfolio


According to Drink Business Review, US-based Beam Global Spirits & Wine and DeKuyper, a seller of domestic cordials, have added JDK & Sons O3 Premium Orange Liqueur to the company’s broad spirits portfolio. DeKuyper offers products with its blend of sweet Brazilian Pera Orange essential oils and flavors that present consumers with a full-bodied, citrus flavor. There are no artificial colors, flavors, or high fructose corn syrup, resulting in a premium liqueur that’s equally as tasty at a low price.

Beam Global Spirits & Wine CRU senior director of marketing Rachel Roberts said DeKuyper has pushed the flavor envelope, and O3 is a testament to that approach with its fresh, smooth take on a premium orange liqueur that offers a balanced flavor and the ‘true taste’ of the Brazilian Pera Orange.

“Whether you’re putting a Brazilian twist on your summer margarita or sipping it over ice on a warm fall evening, O3 offers a versatile, up-market orange liqueur that is sure to please all palates at any time of year.”

The O3 name is a reference to the three main essences of the Brazilian orange: the rind, juice, and pulp. It is flavored with sweet Brazilian Pera Orange essential oils, and only uses natural sucrose creating a truer, more balanced flavor combination without artificial flavors.

The new O3 Premium Orange Liqueur comes in 750 mL bottles and is expected to be priced at $19.99. It is available to consumers in retail stores and up-market bars and restaurants this month.