Cruzan® Rum Launches Juicy New Flavor

Cruzan® Rum announces today the launch of Cruzan® Peach Rum, the newest trend-forward innovation to join its robust portfolio of premium, flavored rums.  Now available nationally, this new spirit blends fine Cruzan® Rum with the sweet taste of juicy, ripe peaches to create a flavor reminiscent of the summer season’s finest fruit harvest.

Cruzan® Peach Rum introduces a fresh, succulent flavor to the enticing Cruzan® Rum lineup.  Like all Cruzan® rums, Cruzan® Peach is crafted by Cruzan® Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations.  Cruzan® Peach is made from tropical rainwater and high-quality molasses and is distilled with a unique five-column distillation process to create the cleanest-tasting rum on the market.

“Cruzan® is constantly searching for the freshest flavors and innovations that will appeal to loyal fans of our rum, as well as those trying it for the first time,” said Brendan Lynch, Senior Director of Rum & Cordials at Beam Inc. “That’s why we are especially excited to introduce Cruzan® Peach to the Cruzan® Rum family.”

“This flavor embodies the spirit of St. Croix and is the perfect addition to any cocktail that rum lovers will want to enjoy this season and beyond,” said Nelthropp.

Cruzan® Peach is best enjoyed while embracing the Cruzan® Rum “Don’t Hurry” lifestyle – taking the time to sit back, relax and savor every sip.  It also mixes perfectly with any of your favorite fruit juices or with these craft cocktails created by Cruzan® Master Mixologist Jesse Card:

Cruzan® High Tai’d
1 part Cruzan® Peach Rum
1 part Cruzan® Estate Diamond® Dark Rum
1/2 part DeKuyper® Triple Sec Liqueur
3/4 part Fresh Lime Juice
3/4 part Orgeat Syrup

Method: Combine all ingredients over ice in a shaker. Shake vigorously and pour into a double old fashioned glass over ice. Garnish with a sprig of Fresh Mint.

Cruzan® Peach Swing
1 1/2 parts Cruzan® Peach Rum
1/2 part Spiced Honey Syrup*
6 Fresh Basil Leaves
Lime Wedge

Method: Lightly muddle Lime Wedge, Spiced Honey Syrup & Basil Leaves in a shaker. Add ice and Cruzan® Peach Rum. Shake lightly, pour into Collins glass over ice & top with soda. Garnish with a sprig of Fresh Basil.

*Spiced Honey Syrup
6 parts Honey
6 parts Hot Water
1/2 tsp. Cracked Pepper
1/2 tsp. Cinnamon

Method: Combine 6 parts Honey and 6 parts Hot Water. Add 1/2 tsp. Cracked Pepper and 1/2 tsp. Cinnamon. Stir and set aside.

Cruzan® Peach is now available with a suggested retail price of $14.99 per 750 mL bottle. It joins the Cruzan® portfolio of rums that includes Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Black Strap Rum, Cruzan® Estate Diamond® Light Rum, Cruzan® Estate Diamond® Dark Rum, Cruzan® Single Barrel Rum, Cruzan® 151 Proof Rum, Cruzan® 9 Spiced Rum and 13 other flavored rums infused with natural flavors, such as vanilla, coconut, key lime, passion fruit, mango and strawberry.

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