Crown Imports Kicks Off “Find A Cure” Campaign

Crown Imports has announced a new text donation campaign for Corona Extra and Corona Light to help The V Foundation for cancer research to help raise money to find a cure for cancer. The V Foundation was founded in 1993 by Jim Valvano and ESPN, and has raised more than $100 million for cancer research and awarded more than 400 cancer research grants nationwide.

Beginning March 1^st and running through April 5^th, the “Find a Cure” text donation campaign encourages consumers to text “DontGiveUp” to 85944 to donate $5 to The V Foundation, with all of the proceeds raised going directly to find cancer research. In timing with the March Madness basketball tournament, patrons at thousands of partnering bar or restaurant locations across the country can present their donation “Thank You” confirmation text to their server to have their name and contribution put on display. In addition, some participating locations will also be giving away Corona-branded merchandise, apparel, and more.

“Crown and Corona re committed to giving back to such a deserving cause, and it’s our end goal to reach as many consumers as possible-both on-premise and online-to contribute a sizeable donation to further cancer research,” said Bill Hackett, president of Crown Imports. “The ‘Find a Cure’ text donation campaign is just another part of our ongoing partnership with The V Foundation-helping to raise awareness and funds for such an important cause.”

In addition to texting donations, consumers can visit http://www.facebook.com/corona and http://www.facebook.com/coronalight to contribute to The V Foundation directly, as well as share the promotion with their friends.

“We are so excited to be teaming up again with Crown and Corona to progress my brother Jim’s dream of find a cure for cancer,” said Nick Valvano, chief executive officer of The V Foundation. “Although much has been accomplished during the last 17 years, it’s through collaborative partnerships like these that help raise the bar to putting an end to a disease that affects millions of people around the world.”