Courvoisier’s Exceptional Journey campaign launch event that took place last night at The Skylark in NYC. On Tuesday evening (9/16), Courvoisier, one of the world’s leading luxury cognac houses, launched the brand’s new campaign, Exceptional Journey, at The Skylark in NYC. VIP guests toasted to its inaugural honoree, the world’s first black supermodel & actor Tyson Beckford, who graciously accepted the award from Bravo’s Chef Roble, who is also a part of the Exceptional Journey campaign notables. Also on hand to fete the launch and celebrate Beckford’s achievements were TV personality Jenny McCarthy, Beckford’s girlfriend & Victoria’s Secret model Shanina Shaik, Real Housewives of New Jersey star Melissa Gorga, artist/design Vashtie Kola and artist Naturel, among others.
Guests enjoyed hand-crafted cocktails including Napoleon’s Golden Bee, created exclusively for the event by Chef Roble as well as the Bon Voyage and the Road Less Traveled while enjoying light bites and experiencing their own exceptional journey throughout the evening. Chef Roble gave a speech to commemorate Beckford’s achievements along with showcasing the model/actor/TV host’s greatest accomplishments to the crowd. He then welcomed him on stage and handed him the first-ever “Courvoisier Exceptional Journey” award as the room erupted in applause.
The Exceptional Journey campaign celebrates the unique path it takes to achieve excellence, recognizing not only the moment of embarking upon a new journey and success of completing it, but also the special moments and lessons learned along the way. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the campaign will honor individuals who have embarked on their own remarkable journey and pays homage to the brand’s own identity.
