Corona Extra has just announced the launch of the “Corona Beach Getaway” sweepstakes, the biggest retail promotion in the brand’s history. The sweepstakes gives customers 21 and older a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores until July 31st.
Specially-marked beach bottles and cans with unique codes have been randomly inserted into packages nationwide. Consumers can use the code on their bottle to enter the random drawing to win more than 1,700 prizes that include Corona-branded patio umbrellas, rolling coolers, and beach cabana tents at CoronaBeachGetaway.com. more than 11,000 bottles and 1,000 12-pack cans will include the new packaging, which is more than five times more than the “Win the Beach” promotion from 2010.
Fans at local bars can also submit a photo of their “Corona Getaway Moment” to CoronaTriptoMexico.com for a chance to win an exclusive beach vacation for two. Ten finalists will also have their photo submissions posted on Corona’s Facebook page for over 550,000 fans to see.
“We’re excited about the biggest retail promotion in Corona’s history because it allows us to reach more consumers than ever before,” said Jim Sabia, Chief Marketing Officer of Crown Imports, Corona’s exclusive U.S. importer. “We continue to create opportunities that embody our brand and generate excitement amongst Corona drinkers.”
The sweepstakes is supported by a national promotional television commercial, in-store displays, and radio ads that will bring the beach to life and encourage fans to adopt an Oceanside attitude. Additionally, Chicago will be the home of two large outdoor promotional displays—including a 16-foot Corona Beach Getaway beer bottle that will be utilized throughout the summer. California residents can participate by submitting to CoronaRelaxationExpert.com why they should be considered to be retained as Corona’s Relaxation Expert. One individual will be chosen to share tips on the best ways to relax with Corona.
“Corona holds a special place with our customers as we continue to provide them with extensive opportunities to relax responsibly and enjoy our products,” said Sabia.
For more information on the Corona Beach Getaway visit http://www.facebook.com/#!/video/video.php?v=189950814384398&oid=138963682796392&comments
