Corona Extra is extending its “Find Your Beach” campaign with a new TV spot titled “Commuters.” The new spot is the latest execution in the campaign whose hallmark is featuring everyday situations that are transformed into the iconic Corona beach, ending with the new tagline, “Find Your Beach.”
As an off-shoot of the “Flight” spot that debuted earlier this year, “Commuters” features a group of friends enjoying a bucket of Corona on the brand’s iconic beach when an unexpected flurry of commuters rushes into the frame. The camera then shifts perspective to reveal that the group of Corona drinkers is actually enjoying beers during happy hour at a patio bar in the city as they watch commuters hurrying toward public transportation after a long day at work. a final flip back to the iconic beach, however, symbolizes that these friends have broken away from that chaos and transitioned into the “Corona state of mind” after a hard workday.
“The ‘Find Your Beach’ platform allows us to extend the iconic Corona ‘beach’ mindset to consumers by making it accessible to people, wherever they find themselves,” said Jim Sabia, chief marketing officer, Crown Imports, Corona’s exclusive U.S. importer.
“Commuters” begins airing in late July on Comedy Central, NBC, Spike, TBS, ESPN/ESPN2, during regional MLB games, including Cubs, White Sox, Yankees, Red Sox, Rangers, Dodgers, Phillies, Giants and Angels, and during NFL regular season games on NBC, Fox and ESPN.
To watch the new TV spot, visit ftp://consftp.cbrands.com/emailblast/CX_CommutersFYB_TVSpot.wmv.
