Super Bowl Champion Coach and ESPN Commentator Pairs with Corona to Send 30 Lucky Football Fans on a Football Trip of a Lifetime
Corona Extra, the number one import beer in the U.S., and Corona Light, the number one imported light beer in the U.S., have teamed up with Jon Gruden, the Super Bowl winning coach and ESPN commentator, to showcase the top 30 football beach destinations around the country with the launch of Corona’s “Find Your Beach for the Game” promotion.
Through October 31, football fans 21 and older can log on to Corona’s “Find Your Beach for the Game” app on Facebook (https://apps.facebook.com/coronafootball/ <https://apps.facebook.com/coronafootball/> ) or text “FOOTBALL” to 75327 for a chance to win an all-inclusive trip to experience one of Gruden’s top 30 college and pro football destinations, including New Orleans, San Diego, Pittsburgh, Ann Arbor and Knoxville.
“Every football season I visit the best gameday beach destinations across the country, each carrying their own unique charm and traditions,” said Jon Gruden. “I’m looking forward to working with Corona to find out how my favorite football destinations match up with the fans’ picks.”
While visiting the “Find Your Beach for the Game” app on Corona’s Facebook page, football fans can explore an interactive map and view webisodes featuring coach Gruden’s top gameday beaches. From hallowed tailgate cities like Chicago, Dallas, New York and Green Bay, Wis., each webisode highlights the distinctive traits that make each city a Corona gameday beach – the way only Gruden can.
“The 2012 season promises to be one of the most exciting yet and Corona is providing football fans a chance to celebrate their own gameday beaches and also to experience new ones,” says Jim Sabia, chief marketing officer for Crown Imports, Corona’s exclusive U.S. importer. “Jon Gruden’s gameday passion provides a truly unique experience for fans.”
The “Find Your Beach for the Game” app/experience on Corona’s Facebook page allows passionate fans to share images of their favorite gameday beaches, with weekly winners having their image featured on the Corona Facebook page as one of Gruden’s “Beach of the Week” picks.
The sweepstakes is also supported by “Find Your Beach for the Game” radio and digital video spots. The media will run nationally on targeted sports outlets, including live during NFL games and on key websites including ESPN, Hulu, CBS Sports and Fox Sports.
Through October 13, California residents can find the printed code “GAME” on specially-marked Corona displays at participating bars and retailers to submit at www.CoronaFootball.com <http://www.CoronaFootball.com> and receive a 10 percent Sports Travel and Tours discount on a purchase of a premium experience to a top football destination.**
