Coors Light Launches Iced Tea-Flavored Beer

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According to Time.com, Molson Coors has launched Coors Light Iced T. It will be rolled out in Canada next month, followed by a debut in the U.S. the iced-tea-flavored beer will contain 4% alcohol and no caffeine.

Molson Coors and other brewing giants like Anheuser-Busch have been experimenting with different flavors and creative product offerings to combat decreasing sales in the U.S. and Canada. Liquor companies, on the other hand, have seen boosts in U.S. sales as they’ve marketed new flavored products, like Smirnoff Fluffed Marshmallow Flavored Vodka. Smaller craft brewers have also been moving in on the bigger companies’ territory, offering novelty flavors and varieties that more consumers seem both willing and eager to try.

The company says it hopes the new product will put less reliance on cost-cutting and entice people who’ve become more partial to wine and cocktails. Molson Coors will also launch Carling Zest, a limited-edition brew with citrus flavors.

More and more major companies are expected to launch similar products to keep up with the trend and boost revenue, the Wall Street Journal reports. Will the fusion of tea and malt be a success in the mass market? Only time will tell.