Cointreau® Liqueur Partners with the 2009 Tales of the Cocktail
Cointreau® Liqueur is proud to partner with the 2009 Tales of the Cocktail, the premier cocktail and culinary festival that celebrates the history and culture of dining and drinking in New Orleans July 8 – 12. At this years Tales of the Cocktail festival, Cointreau will host a multitude of events, including the Cointreau Apprentice Program (CAP), “Trails of the Cocktail”, and the “Mixologists and their Toys” seminar, among others.
The CAP program was developed in order to give up-and-coming, talented bartenders the opportunity to apprentice with some of the world’s most influential mixologists.
“Cointreau has consistently been at the forefront for education and enrichment of bartenders and mixologists” said Karlyn Monroe, Associate Brand Manager for Cointreau Liqueur at Rémy Cointreau USA, Inc. “It is only fitting that Cointreau would continue this support through an apprentice program for new yet talented bartenders.”
Apprentices are selected from around the United States, and will enjoy a cocktail tour of historical New Orleans while joined by master mixologists, before embarking on several days of shadowing, and learning from, some of the most skilled veterans of the cocktail industry.
“There’s no better demonstration of what Tales of the Cocktail brings to the cocktail community than the Cointreau® Liqueur Partnership and the CAPs Program. This truly highlights what the New Orleans Culinary & Cultural Preservation Society is all about” said Paul G. Tuennerman, Executive Director and CEO of Tales of the Cocktail.
Additionally, Cointreau, The New Orleans Culinary and Cultural Preservation Society and Tales of the Cocktail are proud to premier the “Trails of the Cocktail” program, a scholarship awarded to emerging talent in the New Orleans cocktail industry. This year, candidates will be selected from the Cointreau Apprentice Program and winning recipients will receive a trip to the Cointreau Maison and Distillery in Angers, France. In addition, they will have the opportunity to spend two days with Richard Lambert, the International Cointreau Brand Ambassador.
Each cocktail apprentice was selected based their extensive cocktail and culinary background and knowledge to participate in the seventh annual Tales of the Cocktail.
Click here for more information on Tales of the Cocktail.
Contact Anne Tuennerman at [email protected]
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