Ciroc Launches Ciroc Peach

According to PRNewswire, Ciroc Ultra Premium has announced the newest addition to its flavor portfolio—Ciroc Peach. This new line extension joins Ciroc Vodka, Ciroc Red Berry and Ciroc Coconut, providing consumers with not only the reassurance of quality in their flavored spirits, but also an offering that is infused with natural fruit flavors.

With its robust introduction during New Year’s Eve celebrations in New York, Los Angeles, Chicago, Houston, Miami and other select markets across the nation, Ciroc Peach has already paved its way in the lifestyle marketplace as the next “hot” variant. Working with top tier mixologists, the brand has created specialty drink offerings including the Peach Bellini, White Peach, and Black Peach. The liquid features a refined and dulcet taste and will be featured in the weeks to come at high profile events surround Fashion Week in New York, Oscar and Grammy weekends in Los Angeles, as well as events during basketball’s All-Star week in Orlando, FL. Consumers can also enjoy Ciroc Peach at top restaurants, bars and lounges throughout the U.S.

“We revolutionized the industry with the introduction of Ciroc Red Berry and Ciroc Coconut, this time we plan to make an even bigger impact. I’m excited to announce the launch of Ciroc Peach, the newest addition to our family of flavors and a surefire winner. Early results from select markets across the country show that consumers really enjoy the fresh, succulent flavor of Peach. Ciroc Peach is guaranteed to be a game changer,” said Sean “Diddy” Combs.

Ciroc Peach features the scent of sun-ripened fresh peaches and delivers a succulent peach flavor with a hint of orchard fruits for a velvety, fresh and clean finish. Ciroc Peach is available in 50 mL, 200 mL, 375 mL and 750 mL, along with 1L and 1.75 L sizes. The flavor is available at the suggested retail price of $34.99.