According to PRNewswire, Chopin Vodka has expanded its strategy of focusing on “single-ingredient” vodka with the introduction of Chopin Rye Vodka to the U.S. market this month. Chopin has built a small loyal following by distilling its own vodka with no additives. The luxury vodka was introduced to the U.S. market in 1997 with Chopin Potato Vodka, and now Chopin Rye Vodka has been winning over new fans as it rolls out in initial markets including Arizona, California, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, and Texas.
“We’re asking vodka drinkers to take a hard look at what’s in their vodka. Are there additives? Does their brand of choice distill its own vodka?” said Tadeusz J. Dorda, owner of Chopin Vodka. “Our approach has always been to base the flavor of Chopin on a single ingredient, whether the best potatoes or the finest rye, and to refuse the use of additives or flavorings. It’s a simple approach that creates the very best vodka, and I’m confident that with the introduction of Chopin Rye to the U.S., we’ll earn a new legion of fans who appreciate its great taste and its purity.”
As leading brands discounted heavily during the recent economic downturn, Chopin held firm with an average U.S. retail price of $34.99 for the 750 mL bottle and $39.99 for the one-liter bottle. That strategy reinforced Chopin’s reputation at the top of the market and has the company well positioned for growth with its expanded U.S. product line.
