According to PRNewswire, Chivas Regal is supporting an innovative initative to raise Hispanic parent leadership in education through its Brinda al Exito program. To support the education of a new generation and to empower Hispanic parent leadership, Chivas Regal will be providing financial support for a Parent Leadership Training program created by the United States Hispanic Leadership Institute (USHLI). The workshops will be held in New York City, Houston, and Los Angeles in the summer and fall of 2011.
“Chivas Regal is a very valued brand in the Hispanic community and is proud to support the USHLI in this great program. Chivas understands the importance of education as a foundation for success and is pleased to partner with USHLI, a nationally and internationally acclaimed leadership training institute. Parents are often the most influential people in a person’s life and their involvement and leadership in education is a key to academic success,” said Bill Cherrie, Vice President Multicultural Marketing, Pernod Ricard USA.
USHLI’s Parent Leadership Training program is a series of workshops for parents, which are designed to help them improve their parenting skills and lead their children to be more confident, engaged and better prepared to learn. The program better enables parents to help their children gain the knowledge and skills needed to improve their academic performance, focus on successfully completing their education, and pursue some kind of post-secondary education or training.
“To meet their responsibilities, all parents need support from individuals, family-friendly institutions, and caring communities. The objective of the Parent Leadership Training program is to strengthen the ability of parents to draw upon available resources for their own and their family’s well-being,” said Dr. Juan Andrade Jr., president of USHLI. “We are very excited about partnering with Chivas Regal to bring this program to communities where we can make a great deal of difference.”
Through the Brinda al Exito program, Chivas Regal celebrates communal success and achievement such as the work being done by community-based organizations that engage others to achieve higher levels through collective success. The brand will also celebrate Hispanic achievement at events happening in all three target markets in summer and fall of 2011.
