Stoli Premium Vodka wanted to introduce consumers in Chicago and New York to their newest flavor, Stoli Chocolat Razberi, through an interactive advertising campaign that would draw in thousands of customers. The storefront has two different ways that consumers can get engaged, both an interactive display that challenges consumers to “get a raz in the glass” using their body movements, and a photo station.
In the first week of the “Original Indulgence” campaign, over 1,500 consumers stopped to show off their originality and take a photo with the Stoli Chocolat Razberi brand message. Of these consumers, 557 entered their email address to receive their photo.
