Tsingtao Lager, the number one imported Chinese beer in the United States, has just launched their largest promotion of the year in celebration of the Chinese New Year with their on-and-off premise promotion “Year of the Rabbit.” The promotion will be running in January and February of 2011.
Tsingtao will be featured on new dual-brand point-of-sale items to increase brand awareness with consumers, leverage Tsingtao Pure Draft’s nationwide availability, and maximize Tsingtao display impact during this selling period.
“Chinese New Year is the perfect time for retailers to generate ad features and displays for both Tsingtao brands,” said Steve Nichols, Tsingtao brand manager for Crown Imports, Tsingtao’s U.S. importer. “We encourage on-and-off premise accounts to take full advantage of this unique promotional opportunity by utilizing all Tsingtao thematic point-of-sale materials to celebrate the ‘Year of the Rabbit’.”
