Celebrate the Chinese New Year and ring in increased sales and profits by leveraging Tsingtao Beer’s 2012 “Year of the Dragon” on- and promotion, which runs in January and February 2012. This is Tsingtao’s largest promotion of the year in celebration of Chinese New Year, which starts on January 23 and continues until the end of the month.
Tsingtao Lager, the number one imported Chinese beer in the United States, will be featured on all-new thematic point-of-sale items to reinforce the brand’s authenticity with the Asian market while celebrating the Year of the Dragon and informing the General Market, during its number one selling period.
Chinese New Year is the #1 celebrated Chinese holiday in the U.S. and Tsingtao is one of a few leading Asian beers still brewed in its country of origin (since 1903).
“Chinese New Year is the perfect time for retailers to generate ad features and displays for Tsingtao,” said a brand representative from Tsingtao. “We encourage on- and off-premise accounts to take full advantage of this unique promotional opportunity by utilizing all Tsingtao thematic point-of-sale materials to celebrate the ‘Year of the Dragon’.”
On-premise accounts can decorate their establishments with two-sided display screens (in English and Chinese), lantern danglers, pennants, coasters and wall calendars. Waitstaff education materials will also be available.
