Cecchetti Wine Company has just announced the launch of Backhouse, a line of affordably priced wines from California aimed at the on-premise market segment. After only a few months in market, Backhouse has already gained traction among large independent restaurant chains across the northeast and southern regions of the United States.
“Many of our wholesale partners expressed a strong demand for an affordably priced wine that could be offered to restaurants for their by-the-glass programs,” said Roy Cecchetti, co-founder and CEO of Cecchetti Wine Company. “We launched Backhouse to fill this market need and also provide another option for exclusive wine programs with smaller retailers.”
Backhouse offers consumers an affordably priced option for enjoying wines that are balanced and offer a distinctive fruit forward style. They currently offer Cabernet Sauvignon, Pinot Noir, Merlot, Chardonnay, and Pinot Grigio. All of these wines are priced at $7.00 a bottle. Backhouse 2009 Pinot Noir and 2009 Chardonnay received “Best Buy” ratings in the April issue of Wine Enthusiast Magazine, saying they were the “best Chardonnay and Pinot Noir in California at that price point.”
