Campari America Unveils a New Flavor

Expanding its innovative, award-winning line of infused vodkas made with natural ingredients, SKYY Vodka has introduced new SKYY Infusions Coconut, a sophisticated coconut infused vodka that is a virtual escape to a chic, exotic, yet modern tropical destination. SKYY Infusions Coconut joins the brand’s existing line of premium flavors, which includes Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit.

Evoking the exotic taste of the tropics, SKYY Infusions Coconut is made with real coconuts to create a light, refreshing flavor, complemented by the alluring aroma of citrus and Tahitian vanilla bean. Launching in Spring 2012, SKYY Infusions Coconut has already been ranked the “best tasting coconut vodka” by the Beverage Tasting Institute, beating out the two largest competitors in the category.

“The coconut category as a whole, especially coconut waters, has seen a tremendous surge of popularity in recent years. Campari America has elevated this trend by creating a natural, refreshing infused coconut vodka that will appeal to both consumers and bartenders as they search for more exotic and authentic flavor experiences,” says Jason Daniel, Brand Director, SKYY Vodka.

With a refreshing, light taste, SKYY Infusions Coconut blends seamlessly with fresh juices, such as pineapple and mango, and low-calorie mixers such as club soda and coconut water. It is the perfect base for sexy and “skinny” cocktails for those looking for a tropical urban escape. Not all tropical drinks are created equal though. According to, one single serving of a Pina Colada can pack in more calories than a McDonald’s Big Mac. Unlike these heavy, calorie-laden tropical drinks, SKYY Infusions Coconut creates delicious, beach friendly cocktails—without the guilt. SKYY Infusions Coconut cocktails, such as the SKYY Skinny Colada, are less than one-third the amount of calories of traditional tropical drinks.

SKYY Infusions Coconut will be available in 50 mL, 750 mL, 1L, and 1.75L bottles. the launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities, and on-/off-premise promotions.