Gila Brew Co., LLC, has announced the selection of consumer products marketing and sales experts Brand Action Team, LLC and GBS Growth Partners to re-launch CJ Crunk Juce Premium Malt Beverage in the United States.
CJ Crunk Juce was recently re-introduced into twenty states across the country with a new adult oriented package and great new flavors. In order to meet their vision of being a leading premium adult malt beverage, a new look and feel and great taste is only the beginning. GBC knew they needed assistance in getting the product into the minds of retailers and consumers in core markets.
“Brand Action Team is an expert on alcohol marketing and will help us engage both the trade and consumers through public relations, on-line marketing and in-store promotions and programs,” says Tom Mahlke, President and CEO of Gila Brew Co., LLC. “GBS has great relationships with distributors and retailers and the ability to guide us into the channels that we need to grow in.”
“The partnership between the three companies will provide CJ Crunk the tools necessary to maximize success in botht he trade and consumer worlds,” says Jeff Grindrod, Managing Partner of BAT. “GBC has developed a great organization and is building a strong distribution system. BAT and GBS will be able to leverage their market penetration and connect the consumer and the trade to CJ Crunk, with the ultimate goal of getting the consumer to use CJ while tailgating, at their house parties, or while pre-gaming,” he said.
CJ targets an adult audience ages 21 to 29 that are interested in a great tasting malt beverage and having a good time. It is produced in 23.5 oz aluminum cans and is available in both 6% and 12% alcohol by volume.
“CJ is about connecting the brand to consumer lifestyles,” said Mahlke. “BAT and GBS understand our product, our customers and consumers and are therefore able to help CJ find success.”
