Bowmore, the first Islay Single Malt whisky, is calling upon Bowmore aficionados to log onto the Bowmore Facebook page http://www.facebook.com/bowmore beginning Thursday, April 19, to vote for their favorite name. They will be asked to choose from two proposed names that embody the wild, raw and seemingly untamed climate that produces Islay’s most distinctive single malt Scotch whisky:
• Dorus Mor: A Gaelic word for the unpredictable and rough water around Islay
• Whirlpool: A swirling body of water produced by the meeting of opposing currents
This special whisky, aged ten years in first fill Bourbon casks and bottled at cask strength, tastes of the very sea itself, bursting with the soul of the untamed Scottish weather. it’s sold throughout the world under a ‘tempestuous’ name that can’t be used in the United States, so the fine people of Bowmore have decided to call upon their fans to find a new moniker for this unforgettable Scotch for the U.S. market only.
The contest begins on April 19th and ends on May 18th, 2012. Bowmore will announce the winning product name to be used only in the United States on their Facebook page. All those that voted for the winning name will automatically be entered into a drawing where a winner will be picked at random to win a bespoke, tailored Bowmore Tweed Jacket. Hand woven on Islay, these beautiful blazers are reserved for Bowmore ambassadors.
For those who have tried this most stormy of Bowmore whiskies, they can rest comfortably knowing that only the name will change. This special Small Batch Release will carry the same aroma of dry peat, the same lemon pepper spice, and the same Bowmore sea-salt tang with hints of citrus. matured in first fill bourbon barrels, which over time help to bring out Bowmore’s trademark peat smokiness, this non chill-filtered, cask-strength release is a formidable tour de force worthy of a strong name.
The newly named Bowmore for the U.S. market will be an annual limited edition, non-chill filtered and aged 10 years. It will launch in the U.S. in Fall/Winter 2012 with 1,200 bottles available. The retail price is $119.99 for a 750 mL bottle and it will be available nationwide.
