Bombay Sapphire, the top valued and fastest growing premium gin in the world is launching a worldwide competition that asks entrants to use their imaginations in order to have the once in a lifetime chance to have their creativity projected to the world. Using cutting-edge projection technology which gives the impression that a building is morphing before your eyes, entrants will work with the most creative minds in the world to bring their imagination to life on an iconic global building.
The competition, entitled “Project Your Imagination” has been created to demonstrate Bombay Sapphire’s belief in the power of one’s imagination. The winning vision will be able to work with creative minds to create a 3D projection using this breakthrough technology. Entrants from around the globe can enter in any way, as long as it is truly imaginative.
As inspiration, Bombay Sapphire screened a projection using the technology on the Queen’s House at the Old Royal Naval College, an iconic building in London. A sapphire blue ocean and sea creatures inspired by the building’s naval history burst with butterflies and then exploded into thousands of small sapphires for the grand finale.
“Since launch Bombay Sapphire has driven the re-invigoration of the gin category and captured consumer’s imagination instantly through its distinctive and smooth taste resulting from the combination of 10 hand selected exotic botanicals and unique distillation process,” said Richard McLeod, Bombay Sapphire Marketing Manager. “The ‘Project Your Imagination’ Competition is designed to inspire people and give an outlet for the resulting imaginative thoughts in a spectacular way. We’re delighted to be the first to try and capture the public’s imagination in this manner and host a uniquely open competition that we hope will truly result in a breath-taking vision come to life.”
The global winner will be voted for by Facebook fans and online communities, and will receive a cash prize of 5000 euros an will be invited as the guest of honor at the grand reveal of their Imagination Projection. For more details on the competition and to vote for your favorite creative contestant, visit http://www.facebook.com/#!/bombaysapphire
